The One-Page P and L Checklist Buyers Love
One sentence takeaway: a crisp one-page profit and loss sheet builds instant trust and speeds due diligence because buyers see the real earnings story at a glance.
Why a one-page P and L matters
• Shows you run a tight ship and know your numbers
• Shortens the buyer’s first review from hours to minutes
• Flags normalised earnings before deeper due diligence starts
What to include on the sheet
1 Revenue breakdown
• Total revenue by year for the last three years
• Split recurring versus one-off sales
• Top three customer segments with percentages
2 Cost of goods or direct labour
• Material or subcontractor costs only
• Gross profit margin clearly shown as a percentage
3 Operating expenses in three buckets
• Staff costs
• Premises and utilities
• Marketing and other overheads
4 Normalised EBITDA
• Add back owner salary above market rate
• Add back one-time legal or consulting fees
• Remove any personal expenses run through the company
5 Working capital snapshot
• Debtor days
• Creditor days
• Inventory turn if relevant
6 Year-on-year trends
• Revenue growth rate
• Gross margin trend
• EBITDA margin trend
7 Cash conversion ratio
Operating cash flow divided by EBITDA for each year shows earnings quality.
Layout tips buyers appreciate
• Use a single A4 page in landscape PDF format
• Columns for the last three financial years plus year-to-date
• Simple fonts and no colours beyond black and grey
• Footnotes for every add back, numbered for quick reference
Common pitfalls to avoid
Pitfall: hiding owner perks in operating expenses
Fix: list them as separate add backs so buyers do not hunt for them.
Pitfall: mixing VAT inclusive and exclusive figures
Fix: present every number net of VAT.
Pitfall: rounding inconsistently
Fix: round all figures to the nearest thousand for clean comparison.
Quick self-check before you send the sheet
Do the totals match your filed accounts exactly?
Are all add backs explained in one line footnotes?
Does the EBITDA margin improve, stay flat, or drop? Be ready to explain.
Can you provide source documents inside twenty-four hours if asked?
Next step
Draft the one-page P and L this week, run it past your accountant for accuracy, and attach it to every teaser you send to serious buyers.